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Conversion Rate Optimisation

★★★★★ Rated 5 Stars by Local Business Owners

Websites Built to Generate Calls

Trusted by Local Businesses

Local SEO-Focused Web Experts

Service #1 — Conversion Rate Optimisation

Turn more visitors into leads, calls, and sales.

CRO is the fastest way to improve results without increasing ad spend. We identify where users drop off, fix friction points, and upgrade your pages so more people take action.

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★★★★★ 5.0 rating Conversion focused Data-driven

Response in 24 hours

What we optimize

CTA placement, copy, and clarity (what to do next)
Trust signals (reviews, badges, guarantees, proof)
UX friction (forms, navigation, speed, mobile experience)
Tracking + funnels (so you can measure improvements)

More leads (without more spend)

Improve conversion rate by fixing the “leaks” in your page journey and strengthening trust + clarity.

Better quality enquiries

We align messaging with intent so you attract serious buyers—not time-wasters.

Clear roadmap & quick wins

Get a prioritized list of improvements: high-impact fixes first, then ongoing testing opportunities.

Want quick wins? Get a free CRO audit + action plan for your homepage or landing page.

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Conversion Rate Optimisation (CRO) Services

If your website is getting traffic but not enough leads, sales, or calls, Conversion Rate Optimisation (CRO) is the fastest way to improve results without increasing ad spend. Zrafted provides conversion rate optimisation services to help business owners turn more visitors into customers by improving messaging, page structure, user experience, and trust signals. Whether you run a service business in the region, a local company, or an ecommerce store, CRO helps you increase conversions from the traffic you already have.

How to Optimise Your Website For Conversions?

We optimise the pages that matter most—your homepage, service pages, and landing pages—to improve enquiries and reduce drop-offs. This includes conversion-focused web design, landing page optimisation for lead generation, and website UX improvements that make it easier for users to trust your business and take the next step. Many clients come to us asking for CRO for WordPress websites, conversion optimisation for local businesses, or conversion rate optimisation for Shopify stores, and we tailor the strategy to your platform and goals.

CRO FAQ

Questions About Conversion Rate Optimisation

If your site gets traffic but doesn’t generate enough leads or sales, CRO helps you improve results without increasing ad spend. Here are the questions we get most from Toronto & GTA businesses before starting.

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What is conversion rate optimisation (CRO)? +

CRO is the process of improving your website or landing page so a higher percentage of visitors take action—like submitting a form, calling your business, booking a consultation, or making a purchase. We optimize layout, messaging, CTAs, trust signals, and user flow.

How do you increase conversions on a website? +

We identify where users drop off (scroll, clicks, form steps), then remove friction and increase clarity. This usually includes stronger headlines, clearer offers, better CTA placement, improved mobile experience, faster load time, and trust elements like reviews and guarantees.

Do you need access to analytics and tracking? +

Yes—ideally we review GA4, Search Console, Hotjar/Microsoft Clarity, and your ad landing pages. If tracking isn’t set up properly, we can fix the basics so results are measurable and decisions are data-driven.

How long does CRO take to show results? +

Quick wins can often improve results within 1–2 weeks (especially on landing pages). Deeper optimization and testing typically runs in 30–90 day cycles depending on traffic volume and what we’re improving.

Is CRO for service businesses or e-commerce? +

Both. For service businesses, CRO increases calls, quote requests, and bookings. For e-commerce, CRO improves add-to-cart rate, checkout completion, and average order value. We tailor the strategy to your business model and audience.

What deliverables do we get from a CRO project? +

You’ll get a prioritized CRO action plan, recommended copy/CTA improvements, layout and UX changes, trust-building enhancements, and tracking guidance. If we implement changes, you’ll also receive updated page sections and performance notes.